Secure Choice Lending, a California corporation (“SCL,” “we,” “us,” or “our”), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect personal information across our mortgage services, website, CRM systems, marketing platforms, AI tools, referral partner tools, and promotional campaigns.
This policy applies to:
We take your privacy seriously. We do not sell your personal information for monetary compensation, and we do not use your data outside of the purposes described in this Privacy Policy.
Personal information you provide is used to:
We do not allow third parties to use your personal information for their own independent marketing purposes.
Name, email address, phone number, mailing address, IP address, device identifiers
Income, assets, employment data, credit information, loan details, property data
Products or services considered, transaction history, loan activity
Website interactions, cookies, analytics data, CRM engagement (opens, clicks, responses), communication history (emails, messages), campaign activity, workflow data, and interaction records generated through SCL systems
Real estate agent or broker information, business contact details
Preferences, opt-ins, engagement history
Government identification, financial account data (collected only as necessary for lending)
We collect information from:
We use personal information for the following business purposes:
Secure Choice Lending uses artificial intelligence, machine learning, and automated systems to assist with customer communications and marketing outreach. This includes:
You may receive communications that are generated or delivered in whole or in part by AI, without direct human involvement in each individual message.
You may opt out of marketing communications at any time.
SCL may use AI and automated systems to assist with certain lending-related functions, including:
Human Oversight: These tools assist human decision-makers. Final lending decisions are reviewed by qualified SCL personnel and are not made solely by automated systems.
Requests for Review: If you receive an adverse action notice in connection with a lending decision that involved automated processing, you may request:
To make a request, contact us at info@securechoicelending.com or 951-733-8925. We will respond within a reasonable time and in accordance with applicable law.
Nothing in this section limits your rights under the Equal Credit Opportunity Act (ECOA), the Fair Credit Reporting Act (FCRA), or any applicable state law.
We may disclose personal information to the following categories of recipients:
These parties are contractually restricted from using your data for their own purposes. We share only the minimum amount of personal information necessary to provide services and operate our systems.
We may share limited data with advertising platforms (such as Google, Meta, and LinkedIn) for marketing and audience targeting purposes. This may be considered “sharing” under California law.
Investors, lenders, underwriters, and fulfillment partners necessary to complete your loan
Real estate agents may have access to information related to their own referred clients solely for transaction coordination and business purposes. Access is provided solely for legitimate business purposes related to the transaction and not in exchange for referrals. They do not have access to unrelated consumer data.
Government agencies, regulators, or legal authorities as required
We do not sell personal information for monetary compensation.
As part of providing our services, Secure Choice Lending may share certain personal information with third-party service providers to assist with services related to your transaction or to provide additional resources that may be relevant to you.
These services may include, but are not limited to, insurance, title, escrow, or other related services.
Such referrals or introductions are provided for your convenience only. You are under no obligation to use any recommended service provider and are free to select any provider of your choice.
In some cases, Secure Choice Lending may refer you to service providers that are affiliated with, owned by, or under common control with SCL. Where required by law, we will provide appropriate disclosures regarding such relationships.
Secure Choice Lending does not require the use of any specific service provider as a condition of obtaining a loan or any other service.
SCL provides tools and systems to referral partners. These systems:
Access to SCL tools, systems, or platforms is provided for legitimate business and marketing purposes, including education, brand development, and operational support.
Access is not conditioned on the referral of business, and no agreement, expectation, or requirement exists for any partner to refer mortgage transactions to Secure Choice Lending.
SCL may require referral partners to enter into agreements governing the use of data and platform access.
All users are prohibited from using data outside permitted business purposes.
If you use SCL tools or platforms (including AI tools, image studios, CRM systems, or marketing tools), you may create or upload content such as images, text, marketing materials, or client-related data (“User Content”).
SCL may access, review, and process User Content for legitimate business purposes, including:
User Content may be processed by automated systems, including AI tools, to support platform functionality and improve user experience.
Access to User Content is limited to authorized personnel and is subject to internal access controls and security measures.
We do not use User Content for independent marketing purposes outside of the services provided to you.
We may send marketing and informational email communications. You may unsubscribe at any time.
We may send SMS messages for both transactional and marketing purposes.
Prior Express Written Consent: Before sending marketing SMS messages or contacting you via an automatic telephone dialing system (autodialer), prerecorded voice, artificially generated voice, or similar technologies, we will obtain your prior express written consent as required by applicable law.
Third-Party Leads: If we receive your contact information from a third-party source, we will only initiate automated or AI-assisted outreach after verifying that valid consent exists for contact by Secure Choice Lending, or after obtaining that consent directly from you.
Consent to marketing communications is not required to obtain a loan or any other service from SCL.
We may use automated systems, including AI, to deliver communications via email, SMS, or phone where permitted by law and where appropriate consent has been obtained.
We may offer promotions or giveaways.
Where required, we provide a Notice of Financial Incentive explaining the value exchange.
You have the right to:
To exercise these rights, contact us at:
Email: info@securechoicelending.com
Phone: 951-733-8925
We will verify your identity before processing requests.
California residents have the right to:
To exercise your rights, contact us using the information above.
We retain personal information based on the type of data and applicable legal requirements:
We may retain certain information longer where required for legal, regulatory, or compliance purposes.
You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.
We implement administrative, technical, and physical safeguards, including:
We are not responsible for the privacy practices of third-party websites.
We may update this policy periodically. Changes will be posted on this page with a revised effective date.
Secure Choice Lending
1650 Spruce Street, Suite 500
Riverside, CA 92507
Email: info@securechoicelending.com
Phone: 951-733-8925
We collect personal information — including from third-party sources such as lead generators, credit bureaus, and advertising platforms — for mortgage lending, marketing, CRM operations, and service delivery purposes. We may use artificial intelligence to assist with communications and lending support functions. We may share data with service providers, advertising platforms, and lending participants. California residents and residents of certain other states have privacy rights under applicable law. See our full Privacy Policy for details.
By checking this box, I expressly consent to receive communications from Secure Choice Lending, including:
I understand that:
My consent is not required as a condition of obtaining a loan or any other product or service from Secure Choice Lending.
Secure Choice Lending uses artificial intelligence and automated systems to support communications and lending-related processes. AI may generate or assist in communications and support loan-related analysis, but does not replace human decision-making.
Participation in promotions may involve collection of personal information. Marketing consent is optional. Full terms are provided in the official rules.
Residents of certain states may have additional privacy rights. Contact us to exercise applicable rights under state law.